In order to be closer to its fans, Club de Futbol Monterrey held the first edition of Conexión Rayada in San Antonio, Texas.

This is an event in which the Footprint project in the United States was presented to brands that are interested in becoming commercial partners of the Club.

Xavier Sanchez, Commercial Director of the Club spoke about Vision 2030 and the mission to reach every corner of the United States.

“In the last two years, the Club has had around 20 matches in the United States, in addition to efforts such as 'meet & greets', fan fests, community outreach, among others,” he said.

He also spoke about the Rayados Official Schools project, where they seek to train talents for the Institution and generate a feeling and fondness for Monterrey in the young fans.

“We have more than 30 official schools in the United States with more than 2,500 participants, and we currently have six Rayados International Cup tournaments in Las Vegas, Houston, Orlando, Washington, Chicago and McAllen,” he said.

To conclude, a detailed study was presented on the profile of the Fans in the United States and the approach that the Club is looking for with these fans.

The event was attended by Ruben Minutti, Consul of Mexico in San Antonio; Alejandro Chavez, Deputy Director of the Hispanic Chamber of Commerce in San Antonio, as well as representatives of different commercial brands such as H-E-B United States, SRS, Only One Hospitality, Sama Developers, Visit San Antonio and Futmaster.

Andrés Jiménez