18 de October de 2024. 8:29 pm.
Rayados and Rayadas set the trend this Friday at Fashion Week Mexico 2024.
In its quest to take the colors of the institution to different latitudes, maintain innovation, connect soccer with fashion and get closer to the new generations, Club de Futbol Monterrey had an unprecedented participation in the catwalk of the event held in Mexico City.
The Fashion Week Mexico City is the most important fashion event in the country and one of the most important in Latin America, where collections of national and international designers are presented.
The event is held twice a year and is a key platform to showcase trends and creative proposals in the fashion industry.
Around 5:00 p.m. this Friday, 10 models paraded on the Fashion Week Mexico 2024 catwalk with exclusive designs from the Boyfriend's Shirt brand that are inspired by the Rayados and Rayadas jerseys.
The designs, developed by the brand as part of an alliance with the Club, seek to open the dialogue on fashion, sport, sportswear, “bloke core” and “athleisure".
Bloke core is a fashion trend in which sports-related garments are worn in casual looks and "athleisure" is the use of sportswear in social situations.
Boyfriend's Shirt is a Mexican brand of timeless clothing and one of the most important independent fashion projects in Mexico.
In this project, the brand plays with the deconstruction of the Rayados and Rayadas jersey to create new proposals and shapes.
The exclusive designs will be on display for the next six months at locations and dates to be announced by the Club and Boyfriend's Shirt.
Andrés Jiménez